How to activate your Roku® streaming device


In order to activate your Roku streaming device, it must be linked to a Roku account. Your Roku account stores which devices you own and which channels you have installed, as well as your preferences and settings. It’s important to have a valid email address associated with your Roku account in order to manage your account and to receive important account notifications.

Activating your Roku device

  1. Follow the Quick Start Guide that came with your Roku device.
    • For additional help setting up your Roku device click here
  2. Complete the on-screen instructions to connect your Roku device to the Internet
    • Once connected, your Roku device may download new software
  3. Your Roku player will then display a link code; e.g. “XD12G”
  4. Make a note of this link code and go to the website on your computer or smartphone.
  5. On the website, enter the link code and click Submit.
    • If you experience a problem linking your Roku device, click here
  • Important: You must complete ALL of the steps on the website before going back to your Roku device otherwise your Roku device will not be activated.
  1. Follow the instructions on the website to create a Roku account, or login to an existing Roku account.
  2. When creating a new Roku account, you will be required to provide a payment method. The payment method allows you to purchase subscriptions to popular channels, rent or buy movies and TV shows, or make other purchases from the Roku Channel Store. Adding a payment method does not result in any charges to your account. You will only be charged after going through the additional steps required to make a purchase; e.g. when signing-up for a subscription, renting or buying a movie or TV show, or adding a channel from the Roku Channel Store. You can also create a PIN to prevent unauthorized users in your home from purchasing items.
    • Click here if you need help adding a payment method
    • Click here if you need help creating a PIN
  3. Once you have completed the activation process your Roku device will be ready to use.
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