The Roku Channel Store is where you can add channels to your Roku device, such as Netflix, Hulu, and many others.
The Roku Channel Store appears as "Streaming Channels" in the menu to the left of the Roku Home screen.
You can also find the Roku Channel Store online here.
The Roku Channel Store makes it easy for you to browse, add and purchase channels from Roku content partners.
You can add or remove channels at any time. Each channel offers something unique in the way of movies, TV shows, sports programming, Internet videos, Internet radio, podcasts, photos and even social networking sites.
Channels get added all the time, so be sure to check in often to see what’s new.